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	<title>Wichman Design &#124; Freelance Web &#38; Graphic Design in Portland, Oregon</title>
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	<link>http://wichmandesign.com</link>
	<description>I&#039;m a professional freelance graphic &#38; web designer with agency experience. I&#039;m passionate about what I do.</description>
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		<title>There&#8217;s Power in the Process</title>
		<link>http://wichmandesign.com/2010/05/theres-power-in-the-process/</link>
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		<pubDate>Mon, 03 May 2010 17:40:55 +0000</pubDate>
		<dc:creator>Nick Wichman</dc:creator>
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I&#8217;ve been fortunate enough to gain significant project experience over the past couple years and I&#8217;ve learned a few things about the true importance of process.
Process is defined as &#8220;a particular course of action intended to achieve a result,&#8221;
and in the creative design industry it is just that. The result, of course, is a successful [...]]]></description>
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		<title>Eco-Friendly: What do you think?</title>
		<link>http://wichmandesign.com/2010/04/eco-friendly/</link>
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		<pubDate>Mon, 19 Apr 2010 19:00:07 +0000</pubDate>
		<dc:creator>Nick Wichman</dc:creator>
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Here in Portland, Oregon, living green is the standard. Much like the PETA activists, environmentalists will do just about anything to get their pro-green beliefs out to the public. Is it really that big of a deal? Does it matter that everyone practices the EPA&#8217;s Reduce-Reuse-Recycle methods? Whatever the answer is for you, I think [...]]]></description>
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		<title>The Importance of a Brand</title>
		<link>http://wichmandesign.com/2010/03/the-importance-of-a-brand/</link>
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		<pubDate>Sat, 13 Mar 2010 20:28:22 +0000</pubDate>
		<dc:creator>Nick Wichman</dc:creator>
				<category><![CDATA[Advertising]]></category>
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Branding is an essential step in the creation of a company. Its the way the public sees the company. This includes the company&#8217;s design elements including logo, website, business cards, letterhead, packaging, advertising, &#38; commercials, but also the company&#8217;s spokespeople, values, actions, performance, quality, efficiency, professionalism, etc. Its really important to establish the brand of [...]]]></description>
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