As the lead Art Director on this digital campaign, I concepted and produced an online interactive parallax experience for both desktop and mobile. This included a 2-phase campaign teasing the release of Coors Light’s 16-ounce Aluminum Pint. The following video and imagery are highlighting the first phase of the project. It’s purpose was to raise awareness  and build excitement for the 16-ounce screw-top aluminum bottle. http://www.coorslight.com