Category: Interactive
Coors Light Aluminum Pint Parallax Experience Phase 1
As the lead Art Director on this digital campaign, I concepted and produced an online interactive parallax experience for both desktop and mobile. This included a 2-phase campaign teasing the release of Coors Light’s 16-ounce Aluminum Pint. The following video and imagery are highlighting the first phase of the project. It’s purpose was to raise awareness and build excitement for the 16-ounce screw-top aluminum bottle. http://www.coorslight.com
Eduardo the Samurai Toaster
The guys at Semnat Studios created a game for the Wii, downloadable through WiiWare. Eduardo the Samurai Toaster is a fast-paced run’n’gun game paying homage to games from the past like Contra. Semnat Studios needed a website that would be easily digested by interested gamers and quickly push them to the WiiWare website to learn more about downloading the game, or simply to downloading the game content available on the website. http://www.eduardothesamuraitoaster.com/
Keystone Light Canhole
Keystone Light’s OOH agency had a great idea and decided to turn the Keystone packaging into actual Canhole (Cornhole with a boozer twist) box. Beer drinkers can take their empty Keystone Light box, pop out the perforated hole, and play a friendly game with their booze-buddies. I was tasked to concept and design an online version of that game that could easily be shared through social networks. http://www.keystonelight.com
Miller High Life – Veterans Campaign
Miller High Life has given large contributions to organizations supporting returning veterans from Iraq and Afghanistan. Through their generous Caps for Vets campaign, High Life drinkers can collect their bottle caps and can tabs and submit them to retailers. High Life will pay $.10 per cap or tab and all the money goes toward funding experiences for the vets, themselves. http://www.millerhighlife.com
KeystoneLight.com
Keystone Light is a more than a beer. It is a movement. As the art director on this project I concepted and designed a website that would capture the Keystone Light user’s interest and encourage them to interact directly with the brand and it’s fans. Fans are invited to submit their own ‘smooth’ content to be posted to their favorite beer’s homepage and rewarded by a “Smooth Approved” tag from Keith Stone, himself. http://www.keystonelight.com
Ask You In Gray
The online experience for Ask You In Gray, the Portland electropop duo. The challenge of this website design was creating an online experience that both expresses the band visually and highlights their style of music. Utilizing large imagery, bold typography, and modern web technology, Ask You In Gray show’s off their music, upcoming shows, and most recent media. Visitors are also given a live stream of the band’s, and individual members’ Twitter feeds. http://www.askyouingray.com