After working hours and hours on customized light shows for live concert performances, I found a need for a simple, near-field networked light show that would connect all app-using devices to become a part of a band’s performance. Once users download the app, each device within the venue will show colored screens controlled by a master device; in this example, an iPad. All hand-controlled, the slave devices would either show a solid color on screen, or strobe, creating a venue-wide experience of light and color, all synchronized to the music and available for free.
Following the first phase of the Aluminum Pint re-release, I concepted and executed the second phase of the project through a second parallax experience promoting not only the new 16 ounce aluminum resealable bottle, but also a video editing app for iPhone and Android devices. https://www.coorslight.com/aluminumpint/
As an extension to Facebook, BING asked us to promote their 31 Days of Gifts and giveaways by allowing BING Facebook fans to get an extra entry to win. By liking the brand, users could get special content, videos, and sign up through Facebook for their extra entry.
As the lead Art Director on this digital campaign, I concepted and produced an online interactive parallax experience for both desktop and mobile. This included a 2-phase campaign teasing the release of Coors Light’s 16-ounce Aluminum Pint. The following video and imagery are highlighting the first phase of the project. It’s purpose was to raise awareness and build excitement for the 16-ounce screw-top aluminum bottle. http://www.coorslight.com
The guys at Semnat Studios created a game for the Wii, downloadable through WiiWare. Eduardo the Samurai Toaster is a fast-paced run’n’gun game paying homage to games from the past like Contra. Semnat Studios needed a website that would be easily digested by interested gamers and quickly push them to the WiiWare website to learn more about downloading the game, or simply to downloading the game content available on the website. http://www.eduardothesamuraitoaster.com/
Keystone Light’s OOH agency had a great idea and decided to turn the Keystone packaging into actual Canhole (Cornhole with a boozer twist) box. Beer drinkers can take their empty Keystone Light box, pop out the perforated hole, and play a friendly game with their booze-buddies. I was tasked to concept and design an online version of that game that could easily be shared through social networks. http://www.keystonelight.com
Miller High Life has given large contributions to organizations supporting returning veterans from Iraq and Afghanistan. Through their generous Caps for Vets campaign, High Life drinkers can collect their bottle caps and can tabs and submit them to retailers. High Life will pay $.10 per cap or tab and all the money goes toward funding experiences for the vets, themselves. http://www.millerhighlife.com
Keystone Light is a more than a beer. It is a movement. As the art director on this project I concepted and designed a website that would capture the Keystone Light user’s interest and encourage them to interact directly with the brand and it’s fans. Fans are invited to submit their own ‘smooth’ content to be posted to their favorite beer’s homepage and rewarded by a “Smooth Approved” tag from Keith Stone, himself. http://www.keystonelight.com