"Design" Category

There’s Power in the Process

I’ve been fortunate enough to gain significant project experience over the past couple years and I’ve learned a few things about the true importance of process.

Process is defined as “a particular course of action intended to achieve a result,”

and in the creative design industry it is just that. The result, of course, is a successful design campaign, created for the correct target audience, and executed within a given timeline with specific resources. These pieces will only come together seamlessly with good project planning, timely content delivery, sufficient meeting time, and an experienced designer or design team.

The “particular course of action” that I use for my projects is a tested, matured, and completes projects with, almost always, no holdups.

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Filed under: Design, News by Nick Wichman
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The Importance of a Brand

Branding is an essential step in the creation of a company. Its the way the public sees the company. This includes the company’s design elements including logo, website, business cards, letterhead, packaging, advertising, & commercials, but also the company’s spokespeople, values, actions, performance, quality, efficiency, professionalism, etc. Its really important to establish the brand of your company to be consistent with your values and mission statements from the beginning. (more…)

Filed under: Advertising, Design by Nick Wichman
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Wichman Design is moving!

Over the past couple years I’ve enjoyed the experience of living and working in Chicago, Illinois, but I’m moving on to another chapter in my life.

As a professional graphic and web designer, and a part-time musician, I’ve found a great opportunity for both work and music by moving to Portland. I am excited to announce my availability as a full-time freelance designer. I’m happy to offer Agency-experienced design to anyone in need of design work.

If you are in Portland and would like to meet up to collaborate on an artistic project or musical endeavor, please contact me!

Friends, thank you for your support and you are always welcome in my home, wherever that may be.

Filed under: Design, News by Nick Wichman
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