<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Wichman Design &#124; Freelance Web &#38; Graphic Design in Portland, Oregon &#187; Advertising</title>
	<atom:link href="http://wichmandesign.com/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://wichmandesign.com</link>
	<description>I&#039;m a professional freelance graphic &#38; web designer with agency experience. I&#039;m passionate about what I do.</description>
	<lastBuildDate>Mon, 03 May 2010 23:03:59 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>The Importance of a Brand</title>
		<link>http://wichmandesign.com/2010/03/the-importance-of-a-brand/</link>
		<comments>http://wichmandesign.com/2010/03/the-importance-of-a-brand/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 20:28:22 +0000</pubDate>
		<dc:creator>Nick Wichman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://wichmandesign.com/?p=240</guid>
		<description><![CDATA[
			
				
			
		
Branding is an essential step in the creation of a company. Its the way the public sees the company. This includes the company&#8217;s design elements including logo, website, business cards, letterhead, packaging, advertising, &#38; commercials, but also the company&#8217;s spokespeople, values, actions, performance, quality, efficiency, professionalism, etc. Its really important to establish the brand of [...]]]></description>
		<wfw:commentRss>http://wichmandesign.com/2010/03/the-importance-of-a-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>L-vertising gone terribly unclear.</title>
		<link>http://wichmandesign.com/2009/11/l-vertising-gone-terribly-unclear/</link>
		<comments>http://wichmandesign.com/2009/11/l-vertising-gone-terribly-unclear/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 13:18:16 +0000</pubDate>
		<dc:creator>Nick Wichman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://wichmandesign.com/?p=181</guid>
		<description><![CDATA[
			
				
			
		
Riding on the Blue Line on Friday, Oct 30th, I saw this series of ads that really caught my attention. Pictured is the first one I saw, saying: &#8220;Less than perfect: The tourist who wants to be your new best friend.&#8221; The ad uses repetition to give more information. The ad to the right of [...]]]></description>
		<wfw:commentRss>http://wichmandesign.com/2009/11/l-vertising-gone-terribly-unclear/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
