Archive

L-vertising gone terribly unclear.

Riding on the Blue Line on Friday, Oct 30th, I saw this series of ads that really caught my attention. Pictured is the first one I saw, saying: “Less than perfect: The tourist who wants to be your new best friend.” The ad uses repetition to give more information. The ad to the right of it says something else, and another one to the right of that. Here is my concern with these ads: It doesn’t ever state any sort of BRAND or COMPANY or PRODUCT or EVENT or ANYTHING!!! What is the point in making these subway ads and not having a good POINT to them!? Weird, huh?

Another interesting thing about it is that I thought these looked curiously similar to some of the ARMY advertising that has been spread around lately. I found a cool ARMY ad to compare. Note the similar yellow-orange color and the similarity in the all-caps type. Verrrrrrry interesting, I’d say.

Well, if these HAD some sort of branding or something, they would be pretty good. They are eye-catching, they relate to Chicagoans with these ‘Less than perfect’ statements, and they are clean type in a subway full of crappy ads!

My short rant is completed. Thanks.

Filed under: Advertising, Design by Nick Wichman
No Comments »