There’s Power in the Process

I’ve been fortunate enough to gain significant project experience over the past couple years and I’ve learned a few things about the true importance of process.

Process is defined as “a particular course of action intended to achieve a result,”

and in the creative design industry it is just that. The result, of course, is a successful design campaign, created for the correct target audience, and executed within a given timeline with specific resources. These pieces will only come together seamlessly with good project planning, timely content delivery, sufficient meeting time, and an experienced designer or design team.

The “particular course of action” that I use for my projects is a tested, matured, and completes projects with, almost always, no holdups.

Continue Reading…

Written by Nick Wichman
Categories: Design, News
No Comments Yet

Eco-Friendly: What do you think?

Here in Portland, Oregon, living green is the standard. Much like the PETA activists, environmentalists will do just about anything to get their pro-green beliefs out to the public. Is it really that big of a deal? Does it matter that everyone practices the EPA’s Reduce-Reuse-Recycle methods? Whatever the answer is for you, I think that being conscientious about your decisions is very important and knowing your impact on the environment around you.

I am very skeptical of the USA’s recycling program and wonder if it is actually helpful or not. Rather than focusing on recycling, I have tried to focus more on using LESS. Conservation. The less paper you use, the less paper you waste. The less water you let run while you’re brushing your teeth or just standing in the shower waiting to wake up, the more water you conserve.

I recently ordered a couple items from BestBuy.com. A mini displayport to DVI apple adapter and a simple jump drive. BestBuy seems to not be too worried about wasting shipping materials seeing as they put the PAPER-THIN jump drive into a (relatively) large box. Watch the video below for my thoughts.

What do you think about living green or designing green?

Do you think that being green is still a perk in our lifestyles or has it become more of a requirement? Let me know!

Written by Nick Wichman
Categories: News
2 Comments

The Importance of a Brand

Branding is an essential step in the creation of a company. Its the way the public sees the company. This includes the company’s design elements including logo, website, business cards, letterhead, packaging, advertising, & commercials, but also the company’s spokespeople, values, actions, performance, quality, efficiency, professionalism, etc. Its really important to establish the brand of your company to be consistent with your values and mission statements from the beginning. Continue Reading…

Written by Nick Wichman
Categories: Advertising, Design
No Comments Yet